LAUNCHING YOUR MEMBERSHIP OR PRODUCT WITH GOOGLE DRIVE

Liz Wilcox

Presentation Overview:

Liz Wilcox shares her experience and actionable tips for launching a membership or digital product using Google Drive. She explains how she started her email marketing membership (“EMM”) with nothing more than a simple Google Drive folder, gradually evolving the setup as her community grew. Liz emphasizes the accessibility, ease, and effectiveness of this approach—demonstrating that you don’t need fancy software or a paywall to get started and build momentum.

Key Takeaways:

You can launch a membership or product with just a Google Drive folder, sharing templates and resources via simple links.

Starting with a minimal viable product lets you test demand without investing in complex systems or design work.

Even higher-priced offerings (like courses) can be organized and delivered through Google Drive—customers appreciate the ease of access and permanence.

Simplicity and a bias toward action are keys: Don’t wait for everything to be “perfect” before launching.

Action Steps:

Pick Your Product or Membership Idea: Decide on the simple offer you want to create whether it's templates, a course, resources, or a weekly email/newsletter.

Create a Google Drive Folder: Set up a dedicated folder for your digital product or membership content.

Organize it with subfolders (like “Templates,” “Videos,” or “Resources”) if necessary.

Add Your Content: Use Google Docs, Slides, or Sheets to upload or create your materials. Start small, just one or two resources is enough to begin.

Set Sharing Settings: Adjust sharing so people can view or make copies. This makes it easy and accessible for members or buyers.

Share the Link and Launch: Don’t wait until it’s perfect. Share your Google Drive link with your audience (via email or wherever you communicate), and invite people to join or purchase.

Iterate and Grow: As you get feedback, add more content to the Drive, and refine your process.