AMPLIFY THE IMPACT OF YOUR PRODUCTS USING GOOGLE’S FREE NOTEBOOKLM

Suz Brick

Presentation Overview:

In this session, you’ll learn how I use NotebookLM Projects from Google as Action & Help Hubs inside real information products (like assessments, cheatsheets, and member resources) to help customers actually take action, get unstuck, and personalize what they’ve already bought.

You’ll see three real, live examples—from a freebie to a paid product to a membership—so you can clearly understand what a Hub can include, how users interact with it, and how this approach can increase the real-world impact of your existing content without creating more content from scratch.

Key Takeaway:

NotebookLM Projects are free, flexible, and powerful — and hold incredible potential as interactive AI-driven tools for creators and consumers. They can be used as a practical, low-friction support layer that helps your customers use your products more effectively. I like using them to help my customers more deeply understand the material I'm presenting to them and then translate that into customized recommendations and action plans.

Action Steps:

1. Explore the free Business Communications Skills Assessment Hub. Experience an Action & Help Hub as a user so you can see how guided questions and source-based answers change how a product feels and functions.

2. Choose one existing asset to experiment with. Pick a single guide, cheatsheet, framework, or assessment you already have and identify it as your pilot “Action & Help Hub.”

3. Create a simple NotebookLM Project for that asset. Add only the materials for that one product and test how well the Hub can answer user questions, guide next steps, and reduce confusion or overwhelm.

4. Evaluate impact before expanding. Pay attention to whether this Hub would realistically help your customers move faster, make better decisions, or need less support—before investing in building more.